Digital Marketing Strategy for Mears Law

Mears Law Professional Corporation seeks to enhance its online presence through a comprehensive digital marketing strategy focusing on search engine optimization (SEO) and LinkedIn engagement. The goal is to increase visibility, attract potential clients, and establish the firm as a thought leader in the legal industry. This project involves analyzing current online performance, identifying target keywords, and developing a content plan that aligns with the firm's objectives. Additionally, the project will explore strategies to optimize the firm's LinkedIn profile and content to engage with a professional audience effectively. By leveraging classroom knowledge in digital marketing, students will gain practical experience in crafting a cohesive online strategy that addresses real-world business challenges.