Digital Marketing Strategy for Mears Law
Project scope
Categories
Digital marketing Search engine optimization Marketing strategy Social media marketingSkills
scheduling thought leadership digital marketing social media marketing search engine optimization social mediaMears Law Professional Corporation seeks to enhance its online presence through a comprehensive digital marketing strategy focusing on search engine optimization (SEO) and LinkedIn engagement. The goal is to increase visibility, attract potential clients, and establish the firm as a thought leader in the legal industry. This project involves analyzing current online performance, identifying target keywords, and developing a content plan that aligns with the firm's objectives. Additionally, the project will explore strategies to optimize the firm's LinkedIn profile and content to engage with a professional audience effectively. By leveraging classroom knowledge in digital marketing, students will gain practical experience in crafting a cohesive online strategy that addresses real-world business challenges.
The project deliverables will include a detailed SEO plan outlining target keywords, content recommendations, and optimization techniques. Additionally, a LinkedIn engagement strategy will be developed, including profile enhancements, content scheduling, and engagement tactics. A final report will summarize the findings and provide actionable recommendations for Mears Law to implement including:
- Social media marketing plan
- Social media Calendar
- Set up and link channels in the Meta business manager
- Create campaigns
- Present campaigns
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Multidisciplinary technology law firm based in Toronto providing legal services in the areas of privacy, cybersecurity, artificial intelligence and corporate law as well as complimentary consulting services to local and global clients.