Customer Journey Mapping

The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective. This will involve several different steps for the students, including: Conducting background research on customer journey mapping, our products and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths.

Blogging

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Brand Book and Social Media Content Calendar

Spinning Forward seeks two university students to create a brand book and a social media content calendar. This is an opportunity to develop practical skills in branding and digital marketing while supporting an active organization. Key Responsibilities Research Spinning Forward’s brand and audience. Collaborate with the supervisor to define brand identity and messaging. Draft the brand book covering narrative and visual identity. Plan and organize a social media content calendar. Develop and schedule consistent social media content promoting events and brand messages. Integrate brand identity into marketing materials and social media strategies. Skills Strong writing and storytelling skills. Basic branding knowledge. Familiarity with social media platforms and content planning. Ability to work independently and as part of a team, and meet deadlines.

International Student Social Media Engagement Initiative

Open Path International Student Service Centre aims to enhance the social media presence to better connect with international students in Canada. The project involves creating engaging and informative social media content that resonates with international students, providing them with valuable insights and resources to ease their transition and life in Canada. The goal is to foster a supportive online community that not only attracts more followers but also encourages active participation and interaction among students. This initiative seeks to leverage classroom knowledge in digital marketing, content creation, and community management to build a warm and inclusive virtual space. The project will focus on understanding the unique challenges faced by international students and addressing them through targeted content. By doing so, Open Path hopes to strengthen its role as a trusted resource for international students.