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- Providence, Rhode Island, United States
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Providence, Rhode Island, United States
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- Categories
- Customer segmentation Marketing strategy Market research Social media marketing
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Marketing Research: Turning Data into Insights
MKT 434
Partner with marketing students learning marketing research methods to help you gather and interpret data, uncover customer insights, and support smarter marketing decisions. In this course, students build a strong foundation in both the theory and practice of marketing research. They learn to create research questions, design effective surveys, collect and analyze data using statistical tools, and communicate their findings through clear written reports and presentations. We are seeking organizations looking to address marketing challenges through marketing research to generate actionable insights. Whether you're looking to explore customer preferences, test a marketing strategy, or better understand your target market, our students are ready to help.

Marketing Management in Competitive Environments
MKTG 651
Providence College’s Marketing Management in Competitive Environments MBA course provides students with a comprehensive understanding of strategic marketing principles, focusing on consumer decision-making and the creation of marketing plans aligned with organizational goals. Through this collaboration, learners will strengthen their analytical skills in customer, competitor, and company assessments, and develop strategic marketing recommendations in product, pricing, communication and distribution. Employers are expected to engage in regular communication, provide pertinent information needed for project success, and attend the final presentation. Constructive feedback on students' work through the Riipen platform will be invaluable to help learners grow professionally and understand real-world expectations in marketing.