Montclair State University

Montclair, New Jersey, United States

This is a live consulting project assignment where Master of Business Administration (MBA) students will work with an actual client company and help the management solve a real challenge in revenue enhancement the company is dealing with.  In this consulting project, students follow a structured, research-driven approach to define the problem, assess market dynamics, analyze customer needs, and deliver practical, actionable recommendations. Here are the exemplary capabilities students are able to deploy in performing this consulting project: Diagnose business problems using structured frameworks based on the collected and analyzed data Build business models, market enhancement strategies, and forecasts Evaluate alternative strategies and recommend optimal solutions Prepare structured reports, presentations, and executive summaries Provide fresh insights and creative solutions that may challenge the status quo Working asynchronously in assigned teams, students will compete to develop the most effective solution for the client. The central business challenge: How can the company attract customers (or a specific customer segment, such as young adults) who may not currently consider the company’s offerings ? Students will conduct research and analysis across several key areas: Situation & Market Assessment Customer Needs Analysis Competitive benchmarking Ideation and brainstorming Formulation of Strategy and Recommendation