Marketing Plan

Develop ideas for differentiation, marketing, advertising and promotion amidst an increasingly competitive landscape

Marketing Plan

Develop ideas for promotions Create a cross-platform weekly content calendar for 1 year Include building blocks for hitting revenue targets Modify/create franchisee marketing launch plan and content calendar

Help MakerKids Select or Build a New Registration Software and CRM

We're currently using two registration softwares - Pike13 and Active Camp and Class Manager. We need functionality from both tools, in one registration software - and a CRM that is part of it or communicates nicely with it. We have researched over 40 softwares but can't find anything that meets all our needs. Help us find one or help us build one (or get set up to build one, with all the requirements docs, wireframing, RFP, and prospective firms we need).

Analyzing Sales Trends

We believe we have a good handle on our customer but we are lacking some knowledge into the acquisition of our customers. It is important for us to go back to the data we have on our sales process to determine key trends and patterns that will help us make informed decisions for the future of our business.  Some areas that we hope to analyze include, but are not limited to, sales cycle length, average sale price, average ROI/customer, buying behaviours, etc. At the end of this collaboration, we hope to have a detailed report of the key data that students gather. The data should reflect aspects of our sales cycle that we should be utilizing to make informed sales decisions. The student findings should be organized in a way that is easy to draw upon. It should includes the corresponding hard data for us to reflect upon and present to our senior leaders.