Prenatal Massage Website Revitalization

The Holistic Institute of Health & Fertility seeks to revamp its prenatal massage website to better engage women aged 25-35. The current site lacks the vibrant and welcoming aesthetic that aligns with the institute's mission of nurturing and supporting mothers. The project aims to transform the website into a visually appealing platform that balances professionalism with warmth.

Website Sophistication Enhancement for Lead Conversion

The Holistic Institute of Health & Fertility aims to enhance the sophistication of its main website to improve lead conversion rates. The current website lacks the visual appeal and user experience necessary to convert visitors into clients effectively. The goal of this project is to redesign the website's layout, improve its aesthetics, and optimize user navigation to create a more professional and engaging online presence. This project will involve applying principles of web design, user experience (UX), and digital marketing learned in the classroom to create a polished and functional website. The team will focus on modernizing the visual design, ensuring mobile responsiveness, and integrating elements that build trust and credibility with potential clients.

Social Media Optimization and Website Cleanup Project

The main goal for the project is to improve the company's social media presence and drive traffic to their pages by enhancing search engine optimization and cleaning up the back end of their website. The company, Holistic Institute of Health & Fertility, is a fertility, prenatal, postnatal, and pediatric clinics that treat fertility, prenatal, postnatal, menopause, and pediatric health issues in Calgary, Alberta. This will involve several different steps for the learners, including: - Researching keywords to determine the most relevant terms that their customers search for. - Researching Search Engine Optimization requirements to rank on the first page of Google. - Cleaning up the back end of the company's WordPress website using information from a previous audit.

WordPress Website Development for Holistic Institute of Health & Fertility

The main goal for the project is to create a user-friendly and informative WordPress website for the Holistic Institute of Health & Fertility. The website should effectively showcase the services offered by the company, provide valuable information to potential clients, and create a platform for online appointment scheduling and resource access. This will involve several different steps for the students, including: - Researching the company's IVF/IUI TCM Acupuncture services and target audience to understand the website's requirements. - Designing the website layout, including the structure of pages and navigation. - Developing the website using WordPress, integrating necessary plugins for appointment scheduling and resource access. - Creating original content and visuals to populate the website. - Testing the website for functionality and responsiveness on different devices. - The website already exists but requires work as it is in a basic, starter phase - https://calgaryivf.com/