Webpage Redesign for Improved UX/UI

Talotic Inc. aims to enhance the user experience and interface of its dynamic pricing page tailored for B2B businesses. The current page, which will feature information on over 200 services in 20+ bundles catering to 10 industries across 60+ provinces in the USA and Canada, has been identified as needing improvements in usability and visual appeal to better meet the needs of B2B clients. The project will involve conducting user research to gather insights on current pain points and preferences. Using design thinking principles, the team will ideate, prototype, and test new design concepts. The goal is to create a more user-friendly and engaging dynamic pricing page that not only meets the functional requirements of B2B clients but also enhances overall user satisfaction and engagement. Expected Outcome:  User insights and design recommendations tailored to enhance Talotic Inc.'s dynamic pricing page. Demonstration of learners' UX/UI design skills through practical application. Improved usability and aesthetic appeal of the dynamic pricing page.

Email Campaign Design

Talotic Inc. aims to enhance its email marketing strategy by developing visually appealing and effective email campaigns. The project involves designing templates for various types of email communications, including newsletters, transactional emails, and promotional campaigns. Using design tools such as Brevo, Zoho Campaign, and Designmodo, the team will create five unique email templates. Additionally, the team will build and configure 20-30 emails as part of a comprehensive email campaign. This project provides an opportunity for learners to apply their knowledge of digital marketing, graphic design, and email automation tools in a real-world context.

Content Development

To enhance Talotic’s online presence and establish the company as a thought leader in the digital solutions industry by consistently producing high-quality, SEO-optimized content for the website and LinkedIn. This will be achieved through comprehensive research, collaboration, and the utilization of advanced AI tools, ultimately enhancing brand awareness, engaging the target audience, and driving organic traffic and leads. Content Creation : Blog Posts : Produce and publish informative blog posts on Talotic's website, focusing on services and industry trends. Topics include digital presence optimization, cybersecurity, digital transformation, AI advancements, and case studies showcasing client success. LinkedIn Articles and Posts : Develop engaging LinkedIn articles and posts, including infographics and stories, to highlight industry trends, client success stories, Talotic's innovative approaches, and expert interviews. Research and Analysis : Trend Research : Conduct research on emerging industry trends, competitive analysis, and best practices, utilizing AI tools such as ChatGPT 4.0, Claude, Gemini. Content Development : Collaborate with the Digital Solutions Specialist to brainstorm and develop content ideas, exploring topics like AI advancements, digital transformation strategies, cybersecurity threats and solutions, and market analysis. Content Management : Content Scheduling : Develop and maintain a content schedule to ensure consistent posting frequency, aligning all content with Talotic’s brand voice and SEO strategies. Proofreading : Ensure all content is accurate, high-quality, and adheres to brand guidelines by proofreading for grammatical and factual correctness. Collaboration and Tools : Team Collaboration : Work closely with the Digital Solutions Specialist to conceptualize and develop content ideas, participating in regular content planning meetings. Utilizing AI Tools : Leverage AI tools such as ChatGPT 4.0, Claude, Gemini for content creation, research, and ensuring originality and quality.

Client Engagement and Sales Initiative

This project aims to provide sales students with hands-on experience in client engagement and sales execution. Talotic Inc. seeks to enhance its outreach efforts by leveraging the skills of sales students to contact and engage with potential business clients. The primary goal is to convert these leads into successful sales, thereby providing students with practical experience in real-world sales scenarios. Students will be provided with a list of potential clients and will be responsible for initiating contact through phone calls and emails. The project focuses on developing communication skills, understanding client needs, and closing sales deals. This initiative is designed to bridge the gap between theoretical knowledge and practical application, allowing students to apply classroom learning in a controlled, real-world environment. - Contact potential business clients provided by Talotic Inc. - Initiate communication through phone calls and emails. - Engage with clients to understand their needs and present suitable solutions. - Convert leads into successful sales transactions.