Mears Law Professional Corporation is seeking to expand its consulting services into international markets. The goal of this project is to develop a strategic international marketing plan that identifies potential markets, evaluates competitive landscapes, and proposes entry strategies tailored to the legal consulting sector. Students will apply their knowledge of international business, marketing principles, and legal industry trends to create a comprehensive plan. The project will involve market research, SWOT analysis, and the development of marketing strategies that align with Mears Law's objectives. The team will focus on identifying key opportunities and challenges in the target markets and propose actionable strategies to effectively position Mears Law's consulting services internationally.

- Conduct market research to identify potential international markets for legal consulting services.

- Analyze competitive landscapes and industry trends in selected markets.

- Develop a SWOT analysis to assess Mears Law's strengths, weaknesses, opportunities, and threats in the context of international expansion.

- Propose strategic entry strategies and marketing tactics tailored to the compliance consulting sector.

The deliverables for this project will include a comprehensive international marketing plan document and a presentation summarizing the key findings and recommendations. The marketing plan should detail the market research findings, SWOT analysis, and proposed strategies. The presentation will be designed to communicate the plan effectively to Mears Law's leadership team.

- A detailed international marketing plan document and template proposals for prospective projects.

- A presentation summarizing key findings and strategic recommendations.

- Market research data and analysis.

- SWOT analysis specific to Mears Law's international expansion.