Domestic Target Market Evaluation for Proprietary Product
Project scope
Categories
Market research Customer segmentation Market expansion Product or service launch Marketing strategySkills
target market market potential market size marketing planning strategic partnership agriculture benchmarkingOur team at eMission Software has created a product called the Corporate Benchmarking Report. It is a first-of-its-kind report that evaluates energy efficiency, carbon intensity, emission calculations, decarbonization recommendations and identifies carbon credit avenues for Canadian municipalities and private corporations.
We have successfully commercialized the initial iteration of the product to municipalities and are beginning to market it to new industries (agriculture, energy, industrial, etc.) and markets (USA, UK, etc.).
We need help identifying the market potential in Canada and placing a standardized approach to pricing.
Identify or hypothesize via a report:
- Domestic market size for our product
- Identify a target client demographic for Municipalities
- Identify priority industries to target in Canada for expansion
Develop Marketing Plan to launch product
Identify any strategic partnerships that may be of benefit
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
eMission Software is a consulting company that utilizes proprietary software to provide unconventional solutions to conventional problems.