McMaster University Continuing Education
McMaster University Continuing Education
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AI Marketing Toolkit Development for Multi-Channel Campaign Automation

Open Opened on August 18, 2025
Main contact
My Yoga Network
My Yoga Network
Long Beach, California, United States
Ram Bhakt
Ram Bhakt
Founder
(5)
4
Project
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Advertising Artificial intelligence Databases Marketing analytics Software development
Skills
sales funnel planning digital marketing workflow automation n8n audience segmentation build automation application programming interface (api) messaging strategy
Details

Objective

Design and build a reusable AI-powered toolkit to support scalable digital campaigns across Google Ads (Search & Display) and Meta Ads (Facebook/Instagram), with optional extensions for YouTube. The toolkit will leverage OpenAI for content generation and n8n for workflow automation, enabling faster campaign development, reduced manual work, and smarter content testing.

Goals

  • Automate repetitive tasks in campaign setup and asset creation
  • Use AI to generate headlines, ad copy, creative briefs, and keyword/ad group clusters
  • Provide a modular toolkit adaptable to different audiences, industries, and campaign goals
  • Allow students to start with one platform (Google Ads), then expand to others as capacity allows

Project Scope

The toolkit is structured in tiers:

  1. Core (Required): Google Ads
  • Ad copy generation (headlines, descriptions)
  • Keyword grouping suggestions
  • Workflow automation for approvals & campaign setup
  1. Extension 1: Meta Ads (Facebook/Instagram)
  • AI prompt templates for primary text, hooks, CTAs
  • Creative variation suggestions by placement (Feed, Stories, Reels)
  1. Extension 2: YouTube (Optional)
  • AI scripts for short-form ad copy (6–15 sec bumpers, skippable ads)
  • Thumbnail/title generation prompts

Core Tasks

✅ 1. Research & Planning

  • Analyze sample campaigns & identify repeatable steps across platforms
  • Define campaign assets that AI + automation can streamline

⚙️ 2. Tool Integration

  • n8n workflows for:
  • Content generation triggers
  • Asset management (Sheets/Baserow)
  • Approval checkpoints
  • OpenAI prompt templates for:
  • Google Ads (required): Headlines, descriptions, ad group ideas
  • Meta Ads (extension): Primary text, hooks, call-to-actions
  • YouTube (extension): Video ad copy, titles, thumbnails

🎯 3. Campaign Kit Development

  • Modular campaign kits including:
  • Platform-specific prompt libraries
  • Workflow automation blueprints
  • Templates for creative testing & segmentation

📈 4. Testing & Optimization

  • Generate multiple content variants for each platform
  • Run sandbox A/B comparisons (tone, engagement style)
  • Document improvements and best practices



Deliverables

Deliverables

  • AI Prompt Library (Google Ads required, Meta/YouTube optional)
  • n8n Automation Workflows for campaign tasks
  • Campaign Database/Spreadsheet with example campaigns
  • Sample Campaign Kits (ads, copy, targeting concepts)
  • Step-by-step documentation or video walkthrough

Tools & Platforms

  • OpenAI API – content generation
  • n8n – workflow automation
  • Google Ads (Search & Display) – core execution platform
  • Meta Ads (Facebook/Instagram) – extension
  • YouTube Ads – optional extension
  • Google Sheets/Baserow – campaign organization

Learning Outcomes

  • Apply AI to cross-channel digital marketing workflows
  • Learn to automate campaign setup and content review
  • Develop adaptable prompt libraries across ad platforms
  • Build a portfolio-ready toolkit demonstrating applied AI + marketing automation


Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
https://myyoganetwork.com
Long Beach, California, United States
2 - 10 employees
Hospital, health, wellness & medical, Marketing & advertising, Business & management, Education, It & computing
Representation
Small Business

Empowering Health Through Yoga Therapy

At MyYogaNetwork.com, our mission is to revolutionize holistic health care by bridging the gap between skilled yoga therapists and health practitioners. We strive to create a nurturing marketplace where yoga therapy professionals can thrive, health practitioners can find the best yoga resources, and together, we can foster a community dedicated to healing, wellness, and the transformative power of yoga therapy.