McMaster University Continuing Education
McMaster University Continuing Education
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Strategic Marketing Engagement

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Centennial College
Centennial College
Toronto, Ontario, Canada
Terry-Ann Hyman
Terry-Ann Hyman
She / Her
Employment Advisor
5
Timeline
  • September 9, 2025
    Experience start
  • October 10, 2025
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Any company type
Any industries

Experience scope

Categories
Advertising Digital marketing Social media marketing Market research Market expansion
Skills
target audience strategic marketing brand strategy marketing materials strategic thinking marketing content creation social media content creativity branding
Learner goals and capabilities

This experience offers industry professionals the opportunity to collaborate with marketing students who are eager to apply their strategic thinking and creativity to real-world challenges. Learners will engage in drafting marketing materials and participating in promotional activities, such as attending the Canada Outdoor Farm Show. By working on these projects, students will enhance their skills in branding, content creation, and outreach strategies, delivering tangible results that align with the company's marketing goals.

Learners

Learners
Diploma
Intermediate levels
2 learners
Project
20-60 hours per learner
Educators assign learners to projects
Teams of 2
Expected outcomes and deliverables
  • Comprehensive web content drafts tailored to target audiences
  • Branding strategy proposals with actionable insights
  • Engaging social media content plans
  • Event participation reports with key takeaways and recommendations
  • Outreach strategy documents with measurable objectives
Project timeline
  • September 9, 2025
    Experience start
  • October 10, 2025
    Experience end

Project examples

  • Developing a series of blog posts to enhance online presence
  • Creating a social media campaign for a product launch
  • Designing promotional materials for the Canada Outdoor Farm Show
  • Conducting a competitor analysis to refine marketing strategies
  • Drafting a newsletter to engage existing and potential customers
  • Formulating a content calendar for upcoming marketing initiatives
  • Assisting in the execution of a live event marketing strategy
  • Analyzing audience engagement metrics to optimize future campaigns