This semester students working in small groups will apply their knowledge in digital marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current digital marketing challenge.

The students will consider business objectives, market and competitive research, strategy, digital promotional tools and marketing best practices to create a report with a plan and/or recommendation, which the business could use to direct or provide guidance to their employees.

Students will submit:

• A report including their research, analysis, insights, and recommendations which you can share with your employees
• Once a project scope is agreed to, businesses should check with the course instructor before requesting any changes to the deliverables or topics from the students.
• Student output will be analysis, strategy, recommendations and/or guidance (as exemplified in the examples). Students are not expected to produce creative assets, negotiate with partners or buy media on the business's behalf.